Privacy policy

We keep only what we need to build your demo, sell you the site and maintain it. Our chat is answered by an AI assistant, supervised by a person. We don’t sell your data for money. If you want it deleted, email soporte@theapexweb.com or message us on WhatsApp at (424) 447-5253 and we’ll do it within 10 business days.

Who is responsible

APEX is a service of Manuel Navarro Risaro, of the Autonomous City of Buenos Aires, Argentina. He is responsible for the data described here, under Argentina’s Personal Data Protection Law 25.326.

What data we keep

• What you tell us to request a demo: your name, your WhatsApp or cell number, your email, your business name and industry, your idea for the site and any files you send (logo, photos, text).
• Your chats with us: the messages, audio, photos, files and links you send on WhatsApp, Instagram or Facebook, and our replies.
• If you comment on Instagram or Facebook on an APEX post or ad, or message us there: your username, the text of your comment, the post you commented on and your messages.
• If you hire us: billing details and payment status. Your card or account details are handled by PayPal or Mercado Pago; we don’t see them.
• Browsing data on our pages: which ad or search brought you here and which pages you visited, using Google and Meta cookies to measure ads. When you send a form we also keep your browser type, a scrambled version of your IP address and the time you sent it.

How our chat works

Our chat on WhatsApp, Instagram and Facebook is answered by an AI assistant that works for APEX, supervised by a person. It can make mistakes. If you’d rather deal with a person, say so in the chat and we’ll pass your conversation to Manuel.

When someone comments on an APEX post or ad, our automated system may reply in public, send a private message or hide the comment. A public reply can be seen by anyone who sees the post.

If you agree to it on our form, we send automated messages by WhatsApp and email about your demo and our offers. To stop them, reply STOP on WhatsApp or tell us by email.

We don’t use your data to train AI models, and our AI provider can’t do so under the terms of its service.

What we use it for

• Building your demo, replying to you and following up on it.
• Sending you automated messages by WhatsApp and email about your demo and our offers, if you agreed.
• Replying to your comments and messages on Instagram or Facebook, building your demo and continuing the chat there.
• Charging you, building your site, publishing it on your domain and maintaining it.
• Showing demos and finished sites in our portfolio and on our social media, unless you ask us not to.
• Measuring which ads work.

We don’t use your data for anything else and we don’t sell it for money.

Who we share it with

Only with the services we need to work, each with the minimum:

• Supabase and Vercel: where data is stored and sites are published.
• GitHub: where the code of each site is stored.
• Twilio and Meta (WhatsApp, Instagram and Facebook): to send and receive messages.
• Anthropic: the AI assistant reads your messages on WhatsApp, Instagram and Facebook to reply, and translates conversations for our team.
• Groq: transcribes the audio messages you send.
• Google: reads the links you send us so the assistant can understand them.
• PayPal and Mercado Pago: to process payments.
• Google and Meta: to measure ads.
• Sentry: to catch errors on our pages.

Many of these services are based in the United States, so your data may be stored there or elsewhere outside Argentina.

Cookies and Do Not Track

We use Google and Meta cookies to measure ads. Our pages don’t respond to Do Not Track signals or Global Privacy Control: nothing changes on our side if your browser sends them. You can block or delete cookies in your browser settings and our pages will keep working.

How long we keep it

While a conversation is open or your site is published, and after that whatever the law requires (billing records, for example).

Your rights and how to delete your data

You can ask us at any time to see, correct or delete your data. To do that, email soporte@theapexweb.com or message us on WhatsApp at (424) 447-5253 and tell us what you’d like us to do. We reply within 10 business days. If you wrote to us on Instagram or Facebook, you can also ask by direct message.

If you deleted your Instagram data or disconnected your account, you can still ask us to delete what we keep from your comments and messages.

Argentina’s Agency for Access to Public Information, as the supervisory body for Law 25.326, is empowered to handle complaints from anyone whose rights are affected by a breach of data protection rules.

If you’re in the United States

We’re a small business based in Argentina, and the rules above apply to you too. Some US state laws give residents specific privacy rights. Whether or not one of them applies to APEX, this is what you can count on:

• What we collect, in the terms those laws use: identifiers (name, phone number, email, username), business and commercial details (what you asked for and what you bought), internet activity on our pages, audio and files you send us, and your approximate country based on your connection.
• Access, correction and deletion: ask us as explained above. If we can’t do something, we’ll tell you why, and you can ask us to review it by replying to that message.
• Marketing messages: reply STOP on WhatsApp, or tell us by email or in the chat. We’ll stop, and you’ll still be able to write to us.
• Advertising: we don’t sell your data for money. Google and Meta cookies measure our ads and can be used to show you ads, and some state laws call that “sharing.” To limit it, block those cookies in your browser or ask us.
• No penalty: asking for any of this won’t change our price or the service you get.
• Children: our services are for people 18 or older. We don’t knowingly collect data from children under 13. If you think we did, tell us and we’ll delete it.

Changes

If we change this policy, we publish the new version on this page with its date.